My Vision

In June 2025, I attended the TikTok x SiS “Sell, Influence, Empower” event in London, where TikTok leaders like Prisca Roys (Senior Brand Partnerships Manager) and Amanda Uduko (TikTok Shop Partner Project Manager) shared how fashion brands can thrive on TikTok Shop.
What I learned at that event directly shapes how I would approach my role as a Business Developer:

1. Educating & Onboarding Sellers

Many fashion brands from luxury maisons to small boutiques need education on TikTok’s unique format and culture. My first priority would be to:

Explain TikTok Shop clearly and build seller confidence.
Simplify onboarding and resolve objections.
Help sellers adapt their brand identity to TikTok’s authentic style.

2. Driving Creative, TikTok-Native Selling

TikTok is more than a sales channel. It is a canvas for expression. Sellers need to think like creators to succeed. I would:

Help sellers turn their products into short, engaging stories.
Use TikTok trends to drive discovery while staying true to each brand’s DNA.
Support sellers in finding the balance between heritage and authenticity.

3. Scaling Revenue & Building Long-Term Partnerships

Success isn’t just about one viral moment, it’s about sustained growth. I would:

Work with sellers to hit revenue milestones within 3–6 months.
Use CRM tagging, forecasting, and pricing strategies to retain customers.
Build long-term relationships that turn attention into repeat sales.

4. Leveraging TikTok Shop’s Growth Strategies

As Amanda Uduko explained, TikTok Shop offers sellers four powerful levers: shoppable lives, shoppable videos, ads and affiliate marketing. If I worked at TikTok, I would:

Promote shoppable lives and videos to create direct conversion opportunities.
Encourage sellers to act like creators, telling their brand stories authentically.
Use affiliate marketing to connect sellers with TikTok creators and their engaged communities.
Teach sellers how to combine all four strategies into a full-funnel growth plan.